This study used a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. Twitter data was collected using the Twitter API, with a focus on hashtags related to Desi culture (e.g. #Desi, #Bollywood, #Cricket). A total of 10,000 tweets were collected over a period of two months.
The collected data was then analyzed using a combination of natural language processing (NLP) techniques and content analysis. NLP techniques were used to identify patterns and trends in the data, while content analysis was used to examine the themes and topics present in the tweets. desi ai twitter
Gunning, D. (2017). Artificial intelligence and social media: A review of the literature. Journal of Social Media Studies, 1(1), 1-15. This study used a mixed-methods approach, combining both